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Shortlisted- D&AD Submission
The Big Gaff, a collaboration between Giff Gaff and Big Issue, is a series of facilities set up as pop up containers or inside community centres, which provides the facilites for people in poverty to help themselves create opportunities.
The branding used is a perfect mixture between the already strong and established visual identities of Big Issue and Giff Gaff, making the brand look as familiar and reliable as possible.